Setting up cart goals
Set target amounts, rewards and bar messages in your campaign.
Last updated: November 5, 2026
Cart goals define the rewards shoppers unlock when their cart reaches a certain amount: free shipping, a cart discount or a free gift. Goals are set inside campaigns.
1. Open the campaign
Open Campaigns from the left menu. For a new campaign, click Create campaign in the top right corner, or open your existing campaign from the list.
- 1Create campaign
- 2Open the campaign
2. Edit the goals
Go to the Goals tab. For each goal, set:
- Reward: The reward type, such as a percentage cart discount, free shipping or a free gift.
- Target amount: The cart amount that unlocks the reward. Amounts are in your store currency and measured on the cart subtotal before discounts; taxes, shipping and free gifts don't count.
- Messages: The text shown on the bar before and after the goal is reached. Use {amount} for the remaining amount and {count} for the remaining number of items.
- 1Goals tab
- 2Reward type
- 3Target amount
- 4Message before reaching
You can switch a goal off temporarily with its enable toggle and reorder goals with the arrows.
3. Save
When you change a value, Shopify's save bar appears at the top of the page; click Save. If the campaign is active, changes sync with Shopify automatically; there's no separate publish step.
- 1Changed target amount
- 2Click Save (Kaydet)
4. Check your storefront
The bar on the product page shows the remaining amount and what this product unlocks when added to the cart.
- 1Bar on the product page
- 2Product page hint
How should I pick the target amount?
Start slightly above your average order value. If the target is too high, shoppers won't try to reach it; too low, and you're rewarding orders that would have happened anyway. If you use several goals, leave a sensible gap between them.
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