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Practical notes on growing a Shopify store: conversion, order value, loyalty and WhatsApp commerce.
RSSOctober 25, 2026 · Shopify guides
Shopify store speed guide: practical ways to improve Core Web Vitals
A slow store loses both sales and search rankings. How to measure speed properly and the fixes that make the biggest difference.
October 24, 2026 · Shopify guides
Choosing a Shopify app: a 9-question checklist
Every app costs you speed, money and data responsibility. Nine questions to ask before you install one.
October 23, 2026 · Conversion
8 ways to raise average order value on Shopify
Instead of chasing more visitors, grow the carts you already have. Eight tactics that don't depend on constant discounting.
October 22, 2026 · Loyalty
How to build a loyalty program on Shopify: tiers, points and cost
A good loyalty program rewards repeat purchases instead of handing out discounts. Tier design, points economics and common mistakes.
October 21, 2026 · Conversion
Taking orders on WhatsApp with Shopify: when it works and how to set it up
WhatsApp ordering isn't for every store. When it lifts sales, what a good order message looks like, and how to turn a chat into an order.
October 20, 2026 · Conversion
How to set your free shipping threshold, step by step
Base your threshold on your average order value and margins, not a guess. A simple method, a worked example and how to test it.