Designing tiers and thresholds

In Loyzen you set the name, order, threshold and description of each tier.

Base thresholds on your data

1. Look at spend per customer over the last 12 months.
2. Put the first tier where most customers can reach it.
3. Set upper tiers around the spend of your most valuable customers.
4. Keep the top tier for a small group.

Tier period and downgrades

In the admin you choose the period tiers are calculated over (for example the last 12 months) and what happens when a customer falls below the threshold at the end of it. A grace period instead of an immediate downgrade keeps customers happy.

Assigning VIP

VIP can be earned automatically by spend or assigned by invitation. Invitations are useful for special groups such as influencers or corporate customers.

Perks

Give each tier its own perks. Non-discount rewards (free shipping, early access, a birthday gift) add value while protecting your margin.